Tom Herrity
Owner
From working on Capitol Hill in his early 20s to cultivating a career as a serial entrepreneur, Tom is the founder of three Inc. 500 companies ––all of which he established from the ground up. Experienced in public affairs, software, and business process outsourcing, Tom knows a thing or two about hard work. Determined to turn a dream into reality, he set out to become part of the wine community—a community he first fell for in the mid-’80s and one that continues to excite, inspire, and motivate him today. Tom finds and fosters this sense of community at Crimson Lane by doing what he is most proud of: building teams that become like family and cultivating friendships that last a lifetime.
Deanna Herrity
Owner/Designer
Deanna brings a creative mind, an understanding of luxury, and an eye for aesthetics to the Crimson Lane team. On top of holding down the fort while Tom and Dominick took weekend enology and viticulture classes at PVCC, she is an accomplished interior and graphic designer, home renovator, mother of four, and consummate supporter of her family’s winemaking dreams. Deanna brought the dream of Crimson Lane to life through design, vision, and attention to detail. With a spirit of joyfulness, she has cultivated a place and a space that is welcoming and gracious.
Dominick Fioresi
Winemaker
For Dominick, making wine at Crimson Lane is a return to the winemaking roots of his ancestors and an opportunity to pay respects to his Italian heritage. One could say winemaking is in his blood. What started as a small flame in his youth continued to ignite his soul throughout the years he spent as an IT executive by day and a basement winemaker by night. As fate would have it, one Sunday night dinner, amidst talking about and tasting wine, he received an invitation to work harvest in Burgundy at Domaine Dublère. The rest, they say, is history. Returning to the States, Dominick knew his purpose was to make wine, no matter the cost. He pursued his passion with uncompromising focus.
Dominick cut his teeth as an apprentice under one of the best winemakers in the commonwealth, Jim Law of Linden Vineyards. Crediting Jim for much of his hands-on expertise, Dominick moved on to successful positions at Delaplane Cellars and Ingleside Vineyards, cultivating lifelong relationships and an encyclopedia of wine knowledge along the way.
Ken Gray
General manager
Ken Gray brings a wealth of experience and a deep passion for wine to his role as General Manager at Crimson Lane Vineyards. Since joining our team in 2023, Ken has been a familiar face in the tasting room, but his expertise extends far beyond our vineyard.
With a background that includes managing neighboring tasting rooms, contributing to urban planning projects worldwide, and earning his WSET Level 3 certification, Ken’s journey is a unique blend of leadership, vision, and wine knowledge. His dedication to our community and commitment to sharing the story of Crimson Lane makes him the perfect fit to lead our team.
Genaveve Davis
wine Club Manager
Genaveve’s sense of adventure and passion for connection are evident the moment you meet her. She packed up her life in Tucson, AZ, and drove 2,300 miles to join the Crimson Lane team, bringing with her over five years of experience in social media marketing and a love for building community. With a background in sociology and museum and urban studies, she has an innate curiosity about people—their stories, traditions, and the ways they come together.
Her time studying abroad in Italy and Paris deepened her appreciation for wine as a bridge between culture, history, and shared experiences. She believes that every bottle tells a story, from the land it comes from to the hands that craft it. Her favorite wines? Albariño, Riesling, and Grenache—each one a reflection of her love for bright, expressive flavors.
When she’s not cultivating engagement online or creating experiences for Crimson Lane’s community, you can find her exploring the DMV, cooking, baking, or enjoying a glass of something delicious.
Rumaldo Chavez
Vineyard + Crew Manager
When the land that would become Crimson Lane Vineyards was found and the site cleared, there was no question about who would oversee the development of our vineyards. Rumaldo comes to us with over 20 years of vineyard experience throughout Virginia, meeting Dominick during his tenure at Delaplane Cellars. Quickly, the two became more like brothers than colleagues and Dominick swore that once he had his own cellar, Rumaldo would be his right-hand man. He simply knows what to do and how to get it done. Whether picking, hedging, leaf-pulling, dropping fruit, or any other myriad of vineyard tasks, Rumaldo and his vineyard crew are the backbone of Crimson Lane’s operations.
Rafael, Adrian, Jesus, Javier, Cristian, and Rafael
Vineyard Crew
Speaking of Rumaldo’s crew, these are the guys who get it done day in and day out. Our goal is to continually honor this group of men who leave their homes in Mexico year after year to provide us with their knowledge, strength, and can-do attitudes. In doing so, we’ve named our flagship wine after their hometown: Parral. Dedicating this yearly top blend to the team that does the heavy lifting is our way of letting them know that these are their vineyards too.
Chris Jenkins
Wine Ambassador
Born and raised in the Shenandoah Valley, Chris Jenkins has a deep love for the local history of both Northern Virginia and wine, along with an ever-evolving passion and perspective on the global industry. His love for the rich heritage of wine, both here and around the world, shines through in every educational tasting and event he leads, whether at Crimson Lane Vineyards or throughout the DMV.
In addition to wine, Chris is deeply inspired by the arts and music, which further enhance his connection to the cultural experiences we share with our guests. His expertise and commitment have been instrumental in shaping our wine program, and we’re excited to continue seeing him bring exceptional wine experiences to all who visit as our Wine Ambassador.